How different is corporate brand marketing to FMCG? What can be learnt from the consumer marketplace?

Corporate brands have different audiences and play a different role to consumer brands. But how fundamental is the difference between the two, or are they simply two sides of the same coin?

We'll be exploring whether consumer and corporate brands require different marketing techniques, team skills and resources, both internal and external. We'll look at what corporate communications directors can learn from their marketing colleagues - and what lessons marcoms might learn from the world of corporate brands and reputation management.

Location: Central London venue