Getting the most from user-generated video and social video.

User-Generated Video (UGV) is one of the fastest growing areas of online media, with companies like Barclays, Capita, Balfour Beatty, BP and Pearson already using it to communicate cost effectively with employees and other stakeholders. UGV has also really broken through to the mainstream in 2011 with high profile projects for TV and cinema. The most typical example of UGV is the video diary, where people share their thoughts in an open, credible way, with rough edges lending the results a credibility that more polished productions could never achieve. This event explains the potential of UGV, how to get started, who's doing it well (and not so well) and how to translate UGV into ROI. We also look at what's next for UGV with the advent of social video platforms. Cuttingedge information for anyone commissioning film or video.

Location: Central London venue