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PwC's global corporate responsibility team came to us with a knotty challenge on their hands. How could they communicate their new approach to corporate responsibility around the world - to 160,000 people in more than 100 countries? Thinking across language barriers and across the varying maturity of markets was a particular challenge here - as was defining how our solution could work with PwC's new brand.

We developed the 'part of it:' story and strapline for PwC - showing how their people could be part of the solution to global challenges, and how each of them could be involved. We developed guidelines to show how the 'part of it:' badge should be applied both verbally and visually - showing how it supported, rather than undermined, the brand - and helped create collateral for key audiences, including senior partners and sustainability specialists at Rio +20.

Our work

  • New global strapline for responsibility
  • Guidelines for verbal and visual implementation across the network
  • Asset creation, including the global website, and resources used at Rio +20

Latest

26 November 2014

RY clients make it a triple at IR Society Awards 2014

RY was celebrating its clients winning three awards at last night’s glittering IR Society Best Practice Awards at the HAC in London.

Radley Yeldar

13 November 2014

Global survey of leading companies reveals improved strategic disclosure in non-financial reporting

Radley Yeldar and The World Business Council for Sustainable Development (WBCSD) have launched new research showing that the quality of corporate non-financial reporting amongst leading companies is improving, and while there is a great diversity of approaches in the reports reviewed, sustainability reporting is now the norm for the world’s leading companies.

Radley Yeldar

13 November 2014

ICSA rewards RY clients for Excellence in Governance

At last night's ICSA Excellence in Governance Awards, held at The Brewery in London. Three RY clients celebrated being awarded best-in-class for their annual reports.

Radley Yeldar