View gallery

PwC's global corporate responsibility team came to us with a knotty challenge on their hands. How could they communicate their new approach to corporate responsibility around the world - to 160,000 people in more than 100 countries? Thinking across language barriers and across the varying maturity of markets was a particular challenge here - as was defining how our solution could work with PwC's new brand.

We developed the 'part of it:' story and strapline for PwC - showing how their people could be part of the solution to global challenges, and how each of them could be involved. We developed guidelines to show how the 'part of it:' badge should be applied both verbally and visually - showing how it supported, rather than undermined, the brand - and helped create collateral for key audiences, including senior partners and sustainability specialists at Rio +20.

Our work

  • New global strapline for responsibility
  • Guidelines for verbal and visual implementation across the network
  • Asset creation, including the global website, and resources used at Rio +20

Latest

16 July 2014

2 Golds, 3 Silvers, 2 Bronzes and a Highly recommended

We were celebrating award success on Tuesday night, at the Corporate & Financial Awards organised by Communicate Magazine. RY succeeded in bringing home 2 Golds, 3 Silvers, 2 Bronze and a Highly recommended.

Radley Yeldar

13 June 2014

Matt Wyatt wins Chip Shop Award 2014

Matt Wyatt, a member of our creative team in Birmingham, impressed the judges at this year's Chip Shop Awards so much, he walked away with 2 'Gold' awards.

Radley Yeldar

06 May 2014

Radley Yeldar encourages clients to support the FRC’s exploration of the future of digital reporting’

The Financial Reporting Lab (set up by the FRC in 2011 to help improve the effectiveness of corporate reporting) announce a project to investigate how companies are, and might in the future, use digital media in their corporate reporting.

Radley Yeldar