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PwC's global corporate responsibility team came to us with a knotty challenge on their hands. How could they communicate their new approach to corporate responsibility around the world - to 160,000 people in more than 100 countries? Thinking across language barriers and across the varying maturity of markets was a particular challenge here - as was defining how our solution could work with PwC's new brand.

We developed the 'part of it:' story and strapline for PwC - showing how their people could be part of the solution to global challenges, and how each of them could be involved. We developed guidelines to show how the 'part of it:' badge should be applied both verbally and visually - showing how it supported, rather than undermined, the brand - and helped create collateral for key audiences, including senior partners and sustainability specialists at Rio +20.

Our work

  • New global strapline for responsibility
  • Guidelines for verbal and visual implementation across the network
  • Asset creation, including the global website, and resources used at Rio +20

Latest

10 April 2014

RY receives Gold and Bronze medals at New York Festivals 2014

We have picked up two gongs at this year's New York Festivals. A Gold for our animation on behalf of Access Prepaid and a Bronze for our work with The Supreme Court in the UK.

Radley Yeldar

31 March 2014

RY awarded Gold at IVCA Awards for Access Prepaid Worldwide animation

Our moving image team celebrated success on Friday night at the annual IVCA (now EVCOM) excellence awards held at Grosvenor House Hotel in London.

Radley Yeldar

13 March 2014

RY named 6th largest corporate film & video producer in UK

RY named 6th most successful corporate film & video producer in UK

Radley Yeldar