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PwC's global corporate responsibility team came to us with a knotty challenge on their hands. How could they communicate their new approach to corporate responsibility around the world - to 160,000 people in more than 100 countries? Thinking across language barriers and across the varying maturity of markets was a particular challenge here - as was defining how our solution could work with PwC's new brand.

We developed the 'part of it:' story and strapline for PwC - showing how their people could be part of the solution to global challenges, and how each of them could be involved. We developed guidelines to show how the 'part of it:' badge should be applied both verbally and visually - showing how it supported, rather than undermined, the brand - and helped create collateral for key audiences, including senior partners and sustainability specialists at Rio +20.

Our work

  • New global strapline for responsibility
  • Guidelines for verbal and visual implementation across the network
  • Asset creation, including the global website, and resources used at Rio +20

Latest

03 December 2014

Berendsen and The Crown Estate celebrate at PwC Building Public Trust Awards 2014

Berendsen and The Crown Estate were celebrating last night after being awards top prizes for their efforts in corporate and sustainability reporting at the annual PwC Building Public Trust Awards.

Radley Yeldar

27 November 2014

New Research Reveals FTSE 100 to be Digitally Immature

We have conducted some revealing new research that explores the current state of corporate digital communications amongst some of the UK’s biggest organisations.

Radley Yeldar

26 November 2014

RY clients make it a triple at IR Society Awards 2014

RY was celebrating its clients winning three awards at last night’s glittering IR Society Best Practice Awards at the HAC in London.

Radley Yeldar