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PwC's global corporate responsibility team came to us with a knotty challenge on their hands. How could they communicate their new approach to corporate responsibility around the world - to 160,000 people in more than 100 countries? Thinking across language barriers and across the varying maturity of markets was a particular challenge here - as was defining how our solution could work with PwC's new brand.

We developed the 'part of it:' story and strapline for PwC - showing how their people could be part of the solution to global challenges, and how each of them could be involved. We developed guidelines to show how the 'part of it:' badge should be applied both verbally and visually - showing how it supported, rather than undermined, the brand - and helped create collateral for key audiences, including senior partners and sustainability specialists at Rio +20.

Our work

  • New global strapline for responsibility
  • Guidelines for verbal and visual implementation across the network
  • Asset creation, including the global website, and resources used at Rio +20

Latest

06 October 2014

Invigorating MTG's brand strategy - one of Europe's biggest entertainment groups

We have been a key partner for MTG in a project which has evolved and re-invigorated the brand platform for the entertainment group, which launched its new corporate identity and values this week.

Radley Yeldar

03 October 2014

RY clients sweep the board at PwC Building Public Trust Awards 2014

Our clients received 8 accolades last night at the annual PwC Building Public Trust Awards 2014. Vodafone and Provident Financial taking home the awards for excellence in corporate reporting in FTSE 100 and FTSE250 respectively.

Radley Yeldar

02 October 2014

RY clients achieve 4 out of 6 at Communicate Magazine/Futurevalue Strategic Report Accolades

Several of our clients succeeded in winning 4 out of the 6 categories on offer at today's Strategic Reporting accolades, presented as part of Communicate Magazine's 'Evolution of the Annual Report' conference, held at The Brewery in London, in partnership with FutureValue.

Radley Yeldar