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PwC's global corporate responsibility team
came to us with a knotty challenge on their hands. How could they
communicate their new approach to corporate responsibility around
the world - to 160,000 people in more than 100 countries? Thinking
across language barriers and across the varying maturity of markets
was a particular challenge here - as was defining how our solution
could work with PwC's new brand.
We developed the 'part of it:' story and strapline for PwC -
showing how their people could be part of the solution to global
challenges, and how each of them could be involved. We developed
guidelines to show how the 'part of it:' badge should be applied
both verbally and visually - showing how it supported, rather than
undermined, the brand - and helped create collateral for key
audiences, including senior partners and sustainability specialists
at Rio +20.
Our work
- New global strapline for responsibility
- Guidelines for verbal and visual implementation across the
network
- Asset creation, including the global website, and resources
used at Rio +20