View gallery

Commodity company Cargill is one of the biggest players in the cocoa and chocolate market - but isn't famous enough for the brilliant work it's doing to secure a sustainable supply. With customers making high profile pledges to sustainable cocoa, Cargill wanted to fortify its commitment to the long-term success of the industry, and its heroes - the cocoa farmers.

Using insight gained through desk research and workshops with the client, we developed the Cargill Cocoa Promise. It draws together Cargill's work to train farmers, strengthen communities and improve farmland, and is underpinned by a compelling visual identity and a narrative that Cargill can own. Using the Promise as our base, we brought memorable messages to life across a range of channels, including printed posters, leaflets and a longer, evidence-based report. These were designed to engage a range of audiences - from local government, through to Cargill's customers - with a focus on the World Cocoa Conference, held in Côte d'Ivoire in November 2012.

Our work

  • New, clear narrative told consistently across print, moving image, and events media
  • Concept and design for interactive exhibition stands at the World Cocoa Conference in Abidjan, Côte D'Ivoire, which engaged over 2,000 global cocoa stakeholders in November 2012
  • Creating an impact report for the Côte d'Ivoire, and handouts in French and English
  • Design and copywriting of diverse collateral for global cocoa operations, including PowerPoint presentations, scripts and Christmas cards

Latest

06 October 2014

Invigorating MTG's brand strategy - one of Europe's biggest entertainment groups

We have been a key partner for MTG in a project which has evolved and re-invigorated the brand platform for the entertainment group, which launched its new corporate identity and values this week.

Radley Yeldar

03 October 2014

RY clients sweep the board at PwC Building Public Trust Awards 2014

Our clients received 8 accolades last night at the annual PwC Building Public Trust Awards 2014. Vodafone and Provident Financial taking home the awards for excellence in corporate reporting in FTSE 100 and FTSE250 respectively.

Radley Yeldar

02 October 2014

RY clients achieve 4 out of 6 at Communicate Magazine/Futurevalue Strategic Report Accolades

Several of our clients succeeded in winning 4 out of the 6 categories on offer at today's Strategic Reporting accolades, presented as part of Communicate Magazine's 'Evolution of the Annual Report' conference, held at The Brewery in London, in partnership with FutureValue.

Radley Yeldar