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Commodity company Cargill is one of the biggest players in the cocoa and chocolate market - but isn't famous enough for the brilliant work it's doing to secure a sustainable supply. With customers making high profile pledges to sustainable cocoa, Cargill wanted to fortify its commitment to the long-term success of the industry, and its heroes - the cocoa farmers.

Using insight gained through desk research and workshops with the client, we developed the Cargill Cocoa Promise. It draws together Cargill's work to train farmers, strengthen communities and improve farmland, and is underpinned by a compelling visual identity and a narrative that Cargill can own. Using the Promise as our base, we brought memorable messages to life across a range of channels, including printed posters, leaflets and a longer, evidence-based report. These were designed to engage a range of audiences - from local government, through to Cargill's customers - with a focus on the World Cocoa Conference, held in Côte d'Ivoire in November 2012.

Our work

  • New, clear narrative told consistently across print, moving image, and events media
  • Concept and design for interactive exhibition stands at the World Cocoa Conference in Abidjan, Côte D'Ivoire, which engaged over 2,000 global cocoa stakeholders in November 2012
  • Creating an impact report for the Côte d'Ivoire, and handouts in French and English
  • Design and copywriting of diverse collateral for global cocoa operations, including PowerPoint presentations, scripts and Christmas cards

Latest

10 April 2014

RY receives Gold and Bronze medals at New York Festivals 2014

We have picked up two gongs at this year's New York Festivals. A Gold for our animation on behalf of Access Prepaid and a Bronze for our work with The Supreme Court in the UK.

Radley Yeldar

31 March 2014

RY awarded Gold at IVCA Awards for Access Prepaid Worldwide animation

Our moving image team celebrated success on Friday night at the annual IVCA (now EVCOM) excellence awards held at Grosvenor House Hotel in London.

Radley Yeldar

13 March 2014

RY named 6th largest corporate film & video producer in UK

RY named 6th most successful corporate film & video producer in UK

Radley Yeldar