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Commodity company Cargill is one of the biggest players in the cocoa and chocolate market - but isn't famous enough for the brilliant work it's doing to secure a sustainable supply. With customers making high profile pledges to sustainable cocoa, Cargill wanted to fortify its commitment to the long-term success of the industry, and its heroes - the cocoa farmers.

Using insight gained through desk research and workshops with the client, we developed the Cargill Cocoa Promise. It draws together Cargill's work to train farmers, strengthen communities and improve farmland, and is underpinned by a compelling visual identity and a narrative that Cargill can own. Using the Promise as our base, we brought memorable messages to life across a range of channels, including printed posters, leaflets and a longer, evidence-based report. These were designed to engage a range of audiences - from local government, through to Cargill's customers - with a focus on the World Cocoa Conference, held in Côte d'Ivoire in November 2012.

Our work

  • New, clear narrative told consistently across print, moving image, and events media
  • Concept and design for interactive exhibition stands at the World Cocoa Conference in Abidjan, Côte D'Ivoire, which engaged over 2,000 global cocoa stakeholders in November 2012
  • Creating an impact report for the Côte d'Ivoire, and handouts in French and English
  • Design and copywriting of diverse collateral for global cocoa operations, including PowerPoint presentations, scripts and Christmas cards

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