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Commodity company Cargill is one of the biggest players in the
cocoa and chocolate market - but isn't famous enough for the
brilliant work it's doing to secure a sustainable supply. With
customers making high profile pledges to sustainable cocoa, Cargill
wanted to fortify its commitment to the long-term success of the
industry, and its heroes - the cocoa farmers.
Using insight gained through desk research and workshops with
the client, we developed the Cargill Cocoa Promise. It draws
together Cargill's work to train farmers, strengthen communities
and improve farmland, and is underpinned by a compelling visual
identity and a narrative that Cargill can own. Using the Promise as
our base, we brought memorable messages to life across a range of
channels, including printed posters, leaflets and a longer,
evidence-based report. These were designed to engage a range of
audiences - from local government, through to Cargill's customers -
with a focus on the World Cocoa Conference, held in Côte d'Ivoire
in November 2012.
Our work
- New, clear narrative told consistently across print, moving
image, and events media
- Concept and design for interactive exhibition stands at the
World Cocoa Conference in Abidjan, Côte D'Ivoire, which engaged
over 2,000 global cocoa stakeholders in November 2012
- Creating an impact report for the Côte d'Ivoire, and handouts
in French and English
- Design and copywriting of diverse collateral for global cocoa
operations, including PowerPoint presentations, scripts and
Christmas cards