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Beiersdorf are the proud owners of Nivea, an iconic cosmetics brand that has just celebrated its 100th birthday. Recently they asked us to help develop their sustainability strategy, a challenge we relished as it gave us the opportunity to be involved from the outset in the company's new sustainability programme.

There were a number of difficult challenges to address in the formulation of the Beiersdorf's strategy. Not only did we need to develop a strategy that would take stock of the groups existing initiatives across the world, the strategy also needed to focus on changing consumer expectations, a changing external operating environment and changing retailer demands to ensure a meaningful, lasting and robust strategy.

We began by benchmarking their current approach to sustainability against their competitors' efforts, and followed this with a materiality analysis designed to highlight where they should be focusing their attention. This led to the development of a sustainability strategy that will help strengthen the company's current position and ensure enduring commercial success.

Our proposed strategy, which was developed with support and input from the Executive Board, was well received and we are currently putting a global employee engagement programme into practice, to ensure that everyone in the business understands and plays a part in this new, strategic approach to sustainability.

Our work

  • Benchmark review
  • Materiality analysis
  • Strategy development
  • Strategy implementation (processes)
  • Global employee engagement
  • External communication
Helping Beiersdorf develop their sustainability strategy
Beiersdorf - I care
Helping Beiersdorf develop their sustainability strategy

Latest

10 April 2014

RY receives Gold and Bronze medals at New York Festivals 2014

We have picked up two gongs at this year's New York Festivals. A Gold for our animation on behalf of Access Prepaid and a Bronze for our work with The Supreme Court in the UK.

Radley Yeldar

31 March 2014

RY awarded Gold at IVCA Awards for Access Prepaid Worldwide animation

Our moving image team celebrated success on Friday night at the annual IVCA (now EVCOM) excellence awards held at Grosvenor House Hotel in London.

Radley Yeldar

13 March 2014

RY named 6th largest corporate film & video producer in UK

RY named 6th most successful corporate film & video producer in UK

Radley Yeldar