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Our communications programme for Veolia brings together sustainability and business strategy into one simple idea


The challenge
Veolia Environmental Services, the UK's largest waste management company, wanted to bring together diverse strands of sustainability and business strategy into one major programme. The programme involves all 12,000 employees across the business, senior to frontline, and from operational staff to highly technical teams. It will also extend to external audiences - partners, clients and the general public.

The solution
We developed one simple idea to communicate what's happening, why it matters and what Veolia has and is doing about sustainability. This is summed up in 'Go further together, for our people, planet and performance' - a short and succinct manifesto. We created a distinct, ownable visual identity, with animated figures who are always busy, helping make a difference by working together.

We implemented this across print, moving image and Powerpoint, with guidelines provided for ongoing application by the client. The film is central to the programme. It was important to inspire employees and to stress what the company has already achieved as well as explaining the strategic effort for the future.

The programme has already helped to harness pride in shared goals and build commitment for the future.

Latest

10 April 2014

RY receives Gold and Bronze medals at New York Festivals 2014

We have picked up two gongs at this year's New York Festivals. A Gold for our animation on behalf of Access Prepaid and a Bronze for our work with The Supreme Court in the UK.

Radley Yeldar

31 March 2014

RY awarded Gold at IVCA Awards for Access Prepaid Worldwide animation

Our moving image team celebrated success on Friday night at the annual IVCA (now EVCOM) excellence awards held at Grosvenor House Hotel in London.

Radley Yeldar

13 March 2014

RY named 6th largest corporate film & video producer in UK

RY named 6th most successful corporate film & video producer in UK

Radley Yeldar