View gallery

Our communications programme for Veolia brings together sustainability and business strategy into one simple idea


The challenge
Veolia Environmental Services, the UK's largest waste management company, wanted to bring together diverse strands of sustainability and business strategy into one major programme. The programme involves all 12,000 employees across the business, senior to frontline, and from operational staff to highly technical teams. It will also extend to external audiences - partners, clients and the general public.

The solution
We developed one simple idea to communicate what's happening, why it matters and what Veolia has and is doing about sustainability. This is summed up in 'Go further together, for our people, planet and performance' - a short and succinct manifesto. We created a distinct, ownable visual identity, with animated figures who are always busy, helping make a difference by working together.

We implemented this across print, moving image and Powerpoint, with guidelines provided for ongoing application by the client. The film is central to the programme. It was important to inspire employees and to stress what the company has already achieved as well as explaining the strategic effort for the future.

The programme has already helped to harness pride in shared goals and build commitment for the future.

Latest

27 November 2014

New Research Reveals FTSE 100 to be Digitally Immature

We have conducted some revealing new research that explores the current state of corporate digital communications amongst some of the UK’s biggest organisations.

Radley Yeldar

26 November 2014

RY clients make it a triple at IR Society Awards 2014

RY was celebrating its clients winning three awards at last night’s glittering IR Society Best Practice Awards at the HAC in London.

Radley Yeldar

13 November 2014

Global survey of leading companies reveals improved strategic disclosure in non-financial reporting

Radley Yeldar and The World Business Council for Sustainable Development (WBCSD) have launched new research showing that the quality of corporate non-financial reporting amongst leading companies is improving, and while there is a great diversity of approaches in the reports reviewed, sustainability reporting is now the norm for the world’s leading companies.

Radley Yeldar