Our communications programme for Veolia brings together
sustainability and business strategy into one simple idea
Environmental Services, the UK's largest waste management
company, wanted to bring together diverse strands of sustainability
and business strategy into one major programme. The programme
involves all 12,000 employees across the business, senior to
frontline, and from operational staff to highly technical teams. It
will also extend to external audiences - partners, clients and the
We developed one simple idea to communicate what's
happening, why it matters and what Veolia has and
is doing about sustainability. This is summed up in 'Go further
together, for our people, planet and performance' - a short and
succinct manifesto. We created a distinct, ownable visual identity,
with animated figures who are always busy, helping make a
difference by working together.
We implemented this across print, moving image and Powerpoint,
with guidelines provided for ongoing application by the client. The
film is central to the programme. It was important to inspire
employees and to stress what the company has already achieved as
well as explaining the strategic effort for the future.
The programme has already helped to harness pride in shared goals
and build commitment for the future.