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Pick up a Penguin paperback or scan the familiar pink pages of
The FT and you're coming into contact with global media giant
Pearson. We help them tell their story effectively and creatively
through a range of on-line and off-line channels.
With more than 30,000 employees in 60 countries Pearson need to
make sure everyone pulls together to support the Group's strategy
and vision. Want the full story of how we make this happen? This
section has chapter and verse. Pushed for time? This page gives you
a quick overview.
We recently created a Web 2.0-type online world where users can
immerse themselves in the Pearson story through by video clips -
created by our Moving Image team - that show how Pearson products
touch people's lives. This virtual world - dubbed "Pearsonville" -
is a fully interactive 3D environment that's easily updatable,
endlessly expandable and a joy to explore.
Our Moving Image team also helped Pearson bring the "Our People"
section of their website to life. By mailing out 16 low cost High
Definition video cameras to every corner of the Pearson empire we
built up a library of user generated video that shows Pearson's
people as a thriving, lively group of individuals.
The same RY team also created a provocative think piece for
Penguin called "Bleak/Bright", looking at two possible futures of
for the printed word. The result won a remarkable three IVCA
awards, with the judges commenting on how successfully it addressed
the challenges and opportunities of the digital age.
And while we're on the subject of our favourite publisher, we
should mention The Book of Penguin we created to inspire Penguin's
employees, writers and trade partners. Flippant and fascinating in
equal measure, according to Penguin the result "succeeded beyond
all expectations". Praise indeed.
See our work
You can visit Pearsonville here