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Pick up a Penguin paperback or scan the familiar pink pages of The FT and you're coming into contact with global media giant Pearson. We help them tell their story effectively and creatively through a range of on-line and off-line channels, from their annual report to social media.

With more than 30,000 employees in 60 countries Pearson need to make sure everyone pulls together to support the Group's strategy and vision. Want the full story of how we make this happen? This section has chapter and verse. Pushed for time? This page gives you a quick overview.

We recently created a Web 2.0-type online world where users can immerse themselves in the Pearson story through by video clips - created by our Moving Image team - that show how Pearson products touch people's lives. This virtual world - dubbed "Pearsonville" - is a fully interactive 3D environment that's easily updatable, endlessly expandable and a joy to explore.

Our Moving Image team also helped Pearson bring the "Our People" section of their website to life. By mailing out 16 low cost High Definition video cameras to every corner of the Pearson empire we built up a library of user generated video that shows Pearson's people as a thriving, lively group of individuals.

The same RY team also created a provocative think piece for Penguin called "Bleak/Bright", looking at two possible futures of for the printed word. The result won a remarkable three IVCA awards, with the judges commenting on how successfully it addressed the challenges and opportunities of the digital age.

And while we're on the subject of our favourite publisher, we should mention The Book of Penguin we created to inspire Penguin's employees, writers and trade partners. Flippant and fascinating in equal measure, according to Penguin the result "succeeded beyond all expectations". Praise indeed.

 

See our work

You can visit Pearsonville here

Google is stealing our content
Bleak outlook for books
on/off
Hello Miguel
Willingness to experiment, Trust in the individual and awearness of the enviroment
Pearsonville
Something for everyone
Pearson website on laptop

Latest

28 August 2014

GSK call on RY to develop Digital Framework for global roll-out

The main challenge for this project was to come up with a system that would encourage markets to develop individual sites meeting local needs within a consistent brand and user experience.

Radley Yeldar

11 August 2014

RY creates a bold new web presence for Fairtrade

RY has created a new website for the Fairtrade Foundation, in the UK, that is celebrating its 20th anniversary this year.

Radley Yeldar

16 July 2014

2 Golds, 3 Silvers, 2 Bronzes and a Highly recommended

We were celebrating award success on Tuesday night, at the Corporate & Financial Awards organised by Communicate Magazine. RY succeeded in bringing home 2 Golds, 3 Silvers, 2 Bronze and a Highly recommended.

Radley Yeldar