View gallery

Pick up a Penguin paperback or scan the familiar pink pages of The FT and you're coming into contact with global media giant Pearson. We help them tell their story effectively and creatively through a range of on-line and off-line channels, from their annual report to social media.

With more than 30,000 employees in 60 countries Pearson need to make sure everyone pulls together to support the Group's strategy and vision. Want the full story of how we make this happen? This section has chapter and verse. Pushed for time? This page gives you a quick overview.

We recently created a Web 2.0-type online world where users can immerse themselves in the Pearson story through by video clips - created by our Moving Image team - that show how Pearson products touch people's lives. This virtual world - dubbed "Pearsonville" - is a fully interactive 3D environment that's easily updatable, endlessly expandable and a joy to explore.

Our Moving Image team also helped Pearson bring the "Our People" section of their website to life. By mailing out 16 low cost High Definition video cameras to every corner of the Pearson empire we built up a library of user generated video that shows Pearson's people as a thriving, lively group of individuals.

The same RY team also created a provocative think piece for Penguin called "Bleak/Bright", looking at two possible futures of for the printed word. The result won a remarkable three IVCA awards, with the judges commenting on how successfully it addressed the challenges and opportunities of the digital age.

And while we're on the subject of our favourite publisher, we should mention The Book of Penguin we created to inspire Penguin's employees, writers and trade partners. Flippant and fascinating in equal measure, according to Penguin the result "succeeded beyond all expectations". Praise indeed.

 

See our work

You can visit Pearsonville here

Google is stealing our content
Bleak outlook for books
on/off
Hello Miguel
Willingness to experiment, Trust in the individual and awearness of the enviroment
Pearsonville
Something for everyone
Pearson website on laptop

Latest

06 October 2014

Invigorating MTG's brand strategy - one of Europe's biggest entertainment groups

We have been a key partner for MTG in a project which has evolved and re-invigorated the brand platform for the entertainment group, which launched its new corporate identity and values this week.

Radley Yeldar

03 October 2014

RY clients sweep the board at PwC Building Public Trust Awards 2014

Our clients received 8 accolades last night at the annual PwC Building Public Trust Awards 2014. Vodafone and Provident Financial taking home the awards for excellence in corporate reporting in FTSE 100 and FTSE250 respectively.

Radley Yeldar

02 October 2014

RY clients achieve 4 out of 6 at Communicate Magazine/Futurevalue Strategic Report Accolades

Several of our clients succeeded in winning 4 out of the 6 categories on offer at today's Strategic Reporting accolades, presented as part of Communicate Magazine's 'Evolution of the Annual Report' conference, held at The Brewery in London, in partnership with FutureValue.

Radley Yeldar