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Recently Pearson came to us with a problem - with 36,000 people
working in over 70 countries they needed a foolproof way to spread
the word about a series of recent acquisitions located everywhere
from Brazil to China. Our job was to explain the thinking behind
this corporate shopping spree in an engaging, informative,
creatively coherent way. Oh, and whatever we came up with had to be
ready in a month and a half. Starting now.
Never ones to shirk a challenge we set about researching seven
four-minute films that described exactly what Pearson was doing and
why it mattered, along with a sort of "greatest hits" compilation
version that provided a potted summary.
We then dispatched an intrepid RY film crew on a frenetic world
tour that took them to India, South Africa, Brazil, the USA, China
and finally back to the UK. Many sleepless nights later the results
have the look and feel of high-end TV documentaries, with
production values that belie the relatively modest budget. The
resulting suite of films proves that with a little imagination and
lot of hard work, it's possible to combine quality and quantity,
even against the clock.
Pearson are delighted with the results, which are also now
showing on the main pearson.com site. Their CEO, Marjorie Scardino,
has even taken to including the compilation version in all her
employee presentations and roadshows. Praise indeed.