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Intercontinental Hotels Group (IHG) were switching to a Gmail-based cloud computing model for their email. They came to us for a creative way of communicating this huge step forward for them from both a technical and cultural perspective to their 25,000 staff around the world.

IHG's people were distinctly lukewarm about the impending migration, so we focussed on finding an eye-catching, engaging way of overcoming their scepticism. The result was a charming animated piece called "We're going Google" that explained the benefits of the new Gmail system in an appealing, accessible way.

Working closely with IHG's comms team, we helped develop their warm and approachable script, whilst retaining a focus on the very real benefits the switchover would bring to IHG employees.

The result worked beautifully and proved a big hit.

2 laptops (bright Green Background)
3 pictues  'better'/octopus/firstaid kit


10 April 2014

RY receives Gold and Bronze medals at New York Festivals 2014

We have picked up two gongs at this year's New York Festivals. A Gold for our animation on behalf of Access Prepaid and a Bronze for our work with The Supreme Court in the UK.

Radley Yeldar

31 March 2014

RY awarded Gold at IVCA Awards for Access Prepaid Worldwide animation

Our moving image team celebrated success on Friday night at the annual IVCA (now EVCOM) excellence awards held at Grosvenor House Hotel in London.

Radley Yeldar

13 March 2014

RY named 6th largest corporate film & video producer in UK

RY named 6th most successful corporate film & video producer in UK

Radley Yeldar