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Intercontinental Hotels Group (IHG) were switching to a Gmail-based cloud computing model for their email. They came to us for a creative way of communicating this huge step forward for them from both a technical and cultural perspective to their 25,000 staff around the world.

IHG's people were distinctly lukewarm about the impending migration, so we focussed on finding an eye-catching, engaging way of overcoming their scepticism. The result was a charming animated piece called "We're going Google" that explained the benefits of the new Gmail system in an appealing, accessible way.

Working closely with IHG's comms team, we helped develop their warm and approachable script, whilst retaining a focus on the very real benefits the switchover would bring to IHG employees.

The result worked beautifully and proved a big hit.

2 laptops (bright Green Background)
3 pictues  'better'/octopus/firstaid kit

Latest

16 July 2014

2 Golds, 3 Silvers, 2 Bronzes and a Highly recommended

We were celebrating award success on Tuesday night, at the Corporate & Financial Awards organised by Communicate Magazine. RY succeeded in bringing home 2 Golds, 3 Silvers, 2 Bronze and a Highly recommended.

Radley Yeldar

13 June 2014

Matt Wyatt wins Chip Shop Award 2014

Matt Wyatt, a member of our creative team in Birmingham, impressed the judges at this year's Chip Shop Awards so much, he walked away with 2 'Gold' awards.

Radley Yeldar

06 May 2014

Radley Yeldar encourages clients to support the FRC’s exploration of the future of digital reporting’

The Financial Reporting Lab (set up by the FRC in 2011 to help improve the effectiveness of corporate reporting) announce a project to investigate how companies are, and might in the future, use digital media in their corporate reporting.

Radley Yeldar