Intercontinental Hotels Group (IHG) were switching to a
Gmail-based cloud computing model for their email. They came to us
for a creative way of communicating this huge step forward for them
from both a technical and cultural perspective to their 25,000
staff around the world.
IHG's people were distinctly lukewarm about the impending
migration, so we focussed on finding an eye-catching, engaging way
of overcoming their scepticism. The result was a charming animated
piece called "We're going Google" that explained the benefits of
the new Gmail system in an appealing, accessible way.
Working closely with IHG's comms team, we helped develop their
warm and approachable script, whilst retaining a focus on the very
real benefits the switchover would bring to IHG employees.
The result worked beautifully and proved a big hit.