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Home Retail Group have a whole range of sustainability
initiatives on the go - everything from sourcing with care to being
a good neighbour. Not only are they doing their bit to protect the
environment, but Home Retail Group also realise that what's good
for the planet can also be good for business.
It's this enlightened position that our suite of short films
aims to articulate. We set out to really get under the skin of each
project, showing the human side to sustainability and how ordinary
employees can make a big difference.
This particular example features two intrepid Home Retail Group
people talking about their successes in encourage school kids to
grow their own veg. We used a tiny crew and a highly photographic
observational filming style to let their personalities come through
loud and clear. The result is immediate, natural and highly
engaging, a hundred miles from the pedestrian approach taken by
most corporate sustainability offerings. We'd like to say we
scripted the joke at the end, but we're not that clever.