View gallery
BP Shipping are the proud owners of 180 vessels, crewed by 2,500
seafarers and supported by 600 on-shore staff. Given the global
nature of their business it's perhaps no surprise they struggled
with staff communications. When the time came to launch a new
charter that emphasized the importance of commercial success to BP
Shipping, they asked us to create an employee engagement programme
and short film that would present the argument in a way that would
work all around the world.
We spent several weeks researching examples of commercial
success within the business and working with RY's employee
engagement team to find the perfect approach for the film. Next a
crack RY film crew spent three gruelling weeks in Dubai, Singapore,
Sunbury and London, filming in offices and on ships. On returning
to the UK we holed-up with RY's design team to make sure the
emerging film reflected the look and feel of the BP Shipping
brand.
The finished item successfully explains the importance of
commercial success to BP Shipping employees in an inspirational and
engaging way. It shows examples of examples of commercial success
at all levels of the business, from junior engineers based in Dubai
to senior traders operating out of London, creating a clear
understanding of what it means to BP Shipping and what's in it for
their people.