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In September 2011 the British Government launched its GREAT campaign to "get the world thinking and feeling differently about Britain, repositioning us as a vibrant, inspiring and innovative nation to visit and invest in now". Following a high profile launch we were given the challenge of deepening the GREAT brand and making it work harder across a new range of executions.

We took the existing look and feel and moved the campaign on from an awareness phase to one of greater audience engagement - all backed-up with a stronger call to action.

Working closely with key partners including Visit Britain, the UKTI, the FCO and the British Council we expanded the creative approach in a way carefully calculated to promote British business and tourism. We also helped maintain an online library of collateral and developed detailed guidelines for the campaign.

The vast majority of the GREAT Britain campaign is intended for overseas markets, though examples of our work have appeared across the UK thanking participants, volunteers and supporters for making the 2012 Olympic and Paralympic Games such a success and recently our livery designs for the British entry in the 2013 Round the World Clipper Race which set sail on September 1st.


10 April 2014

RY receives Gold and Bronze medals at New York Festivals 2014

We have picked up two gongs at this year's New York Festivals. A Gold for our animation on behalf of Access Prepaid and a Bronze for our work with The Supreme Court in the UK.

Radley Yeldar

31 March 2014

RY awarded Gold at IVCA Awards for Access Prepaid Worldwide animation

Our moving image team celebrated success on Friday night at the annual IVCA (now EVCOM) excellence awards held at Grosvenor House Hotel in London.

Radley Yeldar

13 March 2014

RY named 6th largest corporate film & video producer in UK

RY named 6th most successful corporate film & video producer in UK

Radley Yeldar