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Global company Steria's
40th birthday was a great
opportunity to raise its
profile. We helped them
celebrate through print,
digital and a memorable
event at the Pompidou
Centre in Paris.
What did we do?
The challenge
Many of the world's greatest inventors often go unnoticed whilst
their thinking makes profound changes on the way we live. Since its
inception in 1969, Steria has been at the forefront of some of the
most important technological advancements of recent years. From the
introduction of the first calculator and the design of the first
prototype laptop computer, Steria has helped shape how the world
stays connected, informed, entertained and secure. With such an
enviable and pioneering list of 'firsts', Steria wanted to share
its own remarkable story of success with a wider audience both
internal and external - and its 40th anniversary in 2009 gave us an
ideal opportunity to do so - with a little magic thrown in.
The solution
Our initial plan was to create a commemorative publication for
Steria that could provide a showcase for all their accomplishments
over the last 40 years. The ensuing result is a book which brings
to life the company's achievements with a very human touch,
inter-twining individual personal stories and memories of Steria's
employees with key moments in global history. The book sparked such
enthusiasm for the Steria brand that we were soon planning an
ambitious 40th birthday campaign culminating in a fantastic party
and exhibition at one of the world's most iconic venues, the
Pompidou Centre in Paris. We created a theme that focused on the
groundbreaking 'firsts' achieved by Steria over the last 40 years,
and projected it in print, interior dressing and film, produced by
RY's in-house moving image team.
Our work
- Event
- Exhibition concept design and dressing
- Invitation design
- 40th Anniversary book
- Interactive, participatory
- Video
- Print and production