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A hard-hitting creative
approach for the NSPCC
that spoke volumes about
the importance of their
work and helped to raise
awareness - and funds.
The challenge
The NSPCC is the only UK children's charity with statutory powers
that enable it to take action to safeguard children at risk. Their
expertise is unparalleled and for over 100 years they have
pioneered the development of child protection, helping more than
100 million children. Knowing the wonderful work they do, we were
very pleased to design a fundraising pack for them.
The solution
For the main book, we chose to project the messages about abuse
through a series of everyday items. To help explain their
achievements and services, a series of leaflets were produced using
some of the many letters and testimonials compiled from adult
survivors.
Our work
- Communications planning
- Campaign concepts
- Messaging
- Copywriting
- Design concepts
- Photography
- Print and production