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Our communications programme for Veolia brings together
sustainability and business strategy into one simple idea
The challenge
Veolia Environmental Services, the UK's
largest waste management company, wanted to bring together diverse
strands of sustainability and business strategy into one major
programme. The programme involves all 12,000 employees across the
business, senior to frontline, and from operational staff to highly
technical teams. It will also extend to external audiences -
partners, clients and the general public.
The solution
We developed one simple idea to communicate
what's happening, why it matters and what Veolia has and is doing
about sustainability. This is summed up in 'Go further together,
for our people, planet and performance' - a short and succinct
manifesto. We created a distinct, ownable visual identity, with
animated figures who are always busy, helping make a difference by
working together.
We implemented this across print, moving image and Powerpoint, with
guidelines provided for ongoing application by the client. The film
is central to the programme. It was important to inspire employees
and to stress what the company has already achieved as well as
explaining the strategic effort for the future.
The programme has already helped to harness pride in shared goals
and build commitment for the future.