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Solvay, a global chemical
and pharma company, had
grown fast by acquisition,
our work helped unify the
employees around a single
business.
The challenge
As a global chemicals and pharmaceutical business, Solvay has
grown steadily through acquisitions but at the same time needed to
ensure that its brand remained consistent across all its disparate
investments. This was just as important internally as it was
externally, as it needed to ensure that its DNA reached into every
corner of its business and that its people fully understood the
behavioural drivers that unified the company.
The solution
We closely examined the messaging and creative concepts that would
work across all the businesses within the Solvay portfolio, and
across all the geographic boundaries that the company crossed. A
central theme of 'looking at Solvay differently' was developed and
utilised as a platform to develop a range of communications tools
and materials. A launch brochure was created to present the
company's mission, vision and values, as well as clarifying what
Solvay staff needed to do next. To reinforce the 'vision' theme 3D
typography was used and 3D glasses were provided to bring the
message home.
Our work
- Launch concepts
- Internal and external communications
- Communications planning
- Corporate brochure
- Intranet