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The challenge
This is a major engagement programme for Network Rail, reaching all
of their 33,000 staff over a year. This was a complicated task
requiring the embedding of a culture of safety across Network Rail,
engaging staff who are experts in safety already and others such as
HR and Accounts, for whom safety is a new concept.
The solution
We created the campaign and a series of management cascade
communications that include a detailed workshop plan, associated
powerpoint presentation and facilitation guides.
Our work
We are currently defining how the cascade will continue to all
frontline staff. A core part of the communication is a diagram that
we created in-house that which shows all of the possible
implications for safety in one simple schematic drawing as a
briefing aid.