View gallery
Our campaign helped
ITV employees to
re‑engage with the
trust and compliance
issues that underpin
its strong relationship
with viewers.
The challenge
ITV is the biggest commercial television network in the UK,
broadcasting some of the most talked about television and making a
major contribution to the UK's culture, economy and communities.
The company employs 6,000 people worldwide, with the majority
working in production centres around the UK. Outside the UK, ITV
employs people in Australia and Germany. ITV recognises that the
trust of its audience is central to what it does but in 2007 a
review identified that there were some serious editorial issues in
a small number of its entertainment programmes.
The solution
In response to these issues, an internal communication campaign
was developed that was designed to raise awareness of the
importance of employees completing the Trust and Compliance
induction course. A theme and logo, 'Trust', was created for the
campaign that was used across all campaign communications. These
included z-cards, posters and booklets.
Our work
- Development of creative brief
- Campaign planning
- Messaging
- Development of creative theme
- Creative concept
- Design and implementation of communication collaterals, online
and offline