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The
challenge
BP Shipping
operates an international fleet of more than 180 vessels crewed by
around 2,300 seafarers and supported by close to 600 on-shore
staff. Given the nature of its business and the diverse locations
of its people, the company faced many difficulties when it came to
communicating with everyone, and in particular sharing ideas and
knowledge.
Our
solution
We worked closely
with people from across the business, including going to sea with
some of them, in order to gain an in-depth understanding of their
culture. Together we developed a proposition based on 'share and
perform' to bring together communications collateral and workshop
activities.
We engaged with
employees and encouraged them to actively share experience and help
develop the commercial success of the business. We created a global
launch comprising a presentation and film to explain the importance
of commercial success and bring it to life with real-life examples
from junior maintenance engineers in Dubai to senior traders in
London.