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Our website for UK
construction group
Sir Robert McAlpine
led the evolution of
its corporate brand,
changing perception
as well as presentation.
The challenge
Sir
Robert McAlpine is a leading UK construction company founded in
1869, operating in the building, civil engineering and related
maintenance markets. Its existing website was over seven years old
and the company decided that it required a complete rethink. It was
looking to the website to lead an evolution of the corporate brand
that would see the company move into the modern day both in terms
of the presentation of itself and the perception the world at large
has of the company.
Our solution
Through an ordered process of discovery and scoping, RY walked the
key stakeholders through the stages of developing a full website
brief and, by attending and presenting at board level meetings, RY
ensured buy-in and continued support for the website development.
RY developed the core proposition 'Every building tells a story'
which helped steer the project throughout the design stages by
testing and trialling designs against this overarching goal. Moving
into build the HTML templates were integrated into RY's own CMS,
Content Matter.
Our work
- Digital strategy consultancy
- Sitemap creation
- Website wireframing
- Online creative concepts
- Online design development
- Photography
- Technical consultancy
- HTML website template build
- Content Matter integration