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What was needed?
Laing O'Rourke has over 160 years of experience in engineering, construction and asset management services. It delivers some of the largest and most ambitious engineering ventures worldwide, motivated by a desire to pursue 'engineering excellence' from the smallest detail up to the most complex development.

Our challenge was to express this excellence in a new website for the company.  This needed to act as a hub for both Australia and Europe, and offer a seamless user-experience that clearly reflected the full breadth of Laing O'Rourke's end-to-end integrated engineering offer.

What we did?
We set about highlighting Laing O'Rourke's core principles of simplicity, confidence, intelligence and clarity, and exploring how we could bring a technical and 'engineered' feel to the site. By creating a new visual language for the business, based on a flexible but precise blueprint of vertical and diagonal lines, our attention to detail reflected Laing O'Rourke's own pursuit for excellence. Geo-location technology was introduced to identify the location of site visitors and deliver specific and appropriate content.

What was achieved?
We delivered a website that reflected the ambition of Laing O'Rourke, clearly demonstrating how it pursues excellence in engineering, both now and in the future.

"Our objective was to arrive at a design that was clean, easy to navigate and used strong visual imagery to communicate our Engineering Enterprise ambitions to a range of audiences and stakeholders. Radley Yeldar was able to deliver on that ambition. It gives us a solid base on which to build our communications and online engagement plans moving forward."
Philip Pashley, Head of Corporate Communications, Laing O'Rourke

The results speak for themselves. The page views of the new site are up by over 50% and the average time people are spending on the site is over 30% longer.

Our new website for Laing O'Rourke shown on an iPad Screen

Latest

10 April 2014

RY receives Gold and Bronze medals at New York Festivals 2014

We have picked up two gongs at this year's New York Festivals. A Gold for our animation on behalf of Access Prepaid and a Bronze for our work with The Supreme Court in the UK.

Radley Yeldar

31 March 2014

RY awarded Gold at IVCA Awards for Access Prepaid Worldwide animation

Our moving image team celebrated success on Friday night at the annual IVCA (now EVCOM) excellence awards held at Grosvenor House Hotel in London.

Radley Yeldar

13 March 2014

RY named 6th largest corporate film & video producer in UK

RY named 6th most successful corporate film & video producer in UK

Radley Yeldar