View gallery

What was needed
Laing O'Rourke has over 160 years of experience in engineering, construction and asset management services. It delivers some of the largest and most ambitious engineering ventures worldwide, motivated by a desire to pursue 'engineering excellence' from the smallest detail up to the most complex development.

Our challenge was to express this excellence in a new website for the company.  This needed to act as a hub for both Australia and Europe, and offer a seamless user-experience that clearly reflected the full breadth of Laing O'Rourke's end-to-end integrated engineering offer.

What we did
We set about highlighting Laing O'Rourke's core principles of simplicity, confidence, intelligence and clarity, and exploring how we could bring a technical and 'engineered' feel to the site. By creating a new visual language for the business, based on a flexible but precise blueprint of vertical and diagonal lines, our attention to detail reflected Laing O'Rourke's own pursuit for excellence. Geo-location technology was introduced to identify the location of site visitors and deliver specific and appropriate content.

What was achieved
We delivered a website that reflected the ambition of Laing O'Rourke, clearly demonstrating how it pursues excellence in engineering, both now and in the future.

"Our objective was to arrive at a design that was clean, easy to navigate and used strong visual imagery to communicate our Engineering Enterprise ambitions to a range of audiences and stakeholders. Radley Yeldar was able to deliver on that ambition. It gives us a solid base on which to build our communications and online engagement plans moving forward."

Philip Pashley, Head of Corporate Communications, Laing O'Rourke

The results speak for themselves. The page views of the new site are up by over 50% and the average time people are spending on the site is over 30% longer.

www.laingorourke.com

Our new website for Laing O'Rourke shown on an iPad Screen

Latest

06 October 2014

Invigorating MTG's brand strategy - one of Europe's biggest entertainment groups

We have been a key partner for MTG in a project which has evolved and re-invigorated the brand platform for the entertainment group, which launched its new corporate identity and values this week.

Radley Yeldar

03 October 2014

RY clients sweep the board at PwC Building Public Trust Awards 2014

Our clients received 8 accolades last night at the annual PwC Building Public Trust Awards 2014. Vodafone and Provident Financial taking home the awards for excellence in corporate reporting in FTSE 100 and FTSE250 respectively.

Radley Yeldar

02 October 2014

RY clients achieve 4 out of 6 at Communicate Magazine/Futurevalue Strategic Report Accolades

Several of our clients succeeded in winning 4 out of the 6 categories on offer at today's Strategic Reporting accolades, presented as part of Communicate Magazine's 'Evolution of the Annual Report' conference, held at The Brewery in London, in partnership with FutureValue.

Radley Yeldar