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What was needed
Laing O'Rourke has over 160 years of experience in engineering, construction and asset management services. It delivers some of the largest and most ambitious engineering ventures worldwide, motivated by a desire to pursue 'engineering excellence' from the smallest detail up to the most complex development.

Our challenge was to express this excellence in a new website for the company.  This needed to act as a hub for both Australia and Europe, and offer a seamless user-experience that clearly reflected the full breadth of Laing O'Rourke's end-to-end integrated engineering offer.

What we did
We set about highlighting Laing O'Rourke's core principles of simplicity, confidence, intelligence and clarity, and exploring how we could bring a technical and 'engineered' feel to the site. By creating a new visual language for the business, based on a flexible but precise blueprint of vertical and diagonal lines, our attention to detail reflected Laing O'Rourke's own pursuit for excellence. Geo-location technology was introduced to identify the location of site visitors and deliver specific and appropriate content.

What was achieved
We delivered a website that reflected the ambition of Laing O'Rourke, clearly demonstrating how it pursues excellence in engineering, both now and in the future.

"Our objective was to arrive at a design that was clean, easy to navigate and used strong visual imagery to communicate our Engineering Enterprise ambitions to a range of audiences and stakeholders. Radley Yeldar was able to deliver on that ambition. It gives us a solid base on which to build our communications and online engagement plans moving forward."

Philip Pashley, Head of Corporate Communications, Laing O'Rourke

The results speak for themselves. The page views of the new site are up by over 50% and the average time people are spending on the site is over 30% longer.

www.laingorourke.com

Our new website for Laing O'Rourke shown on an iPad Screen

Latest

26 November 2014

RY clients make it a triple at IR Society Awards 2014

RY was celebrating its clients winning three awards at last night’s glittering IR Society Best Practice Awards at the HAC in London.

Radley Yeldar

13 November 2014

Global survey of leading companies reveals improved strategic disclosure in non-financial reporting

Radley Yeldar and The World Business Council for Sustainable Development (WBCSD) have launched new research showing that the quality of corporate non-financial reporting amongst leading companies is improving, and while there is a great diversity of approaches in the reports reviewed, sustainability reporting is now the norm for the world’s leading companies.

Radley Yeldar

13 November 2014

ICSA rewards RY clients for Excellence in Governance

At last night's ICSA Excellence in Governance Awards, held at The Brewery in London. Three RY clients celebrated being awarded best-in-class for their annual reports.

Radley Yeldar