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What was needed
Laing O'Rourke has over 160 years of experience in engineering, construction and asset management services. It delivers some of the largest and most ambitious engineering ventures worldwide, motivated by a desire to pursue 'engineering excellence' from the smallest detail up to the most complex development.

Our challenge was to express this excellence in a new website for the company.  This needed to act as a hub for both Australia and Europe, and offer a seamless user-experience that clearly reflected the full breadth of Laing O'Rourke's end-to-end integrated engineering offer.

What we did
We set about highlighting Laing O'Rourke's core principles of simplicity, confidence, intelligence and clarity, and exploring how we could bring a technical and 'engineered' feel to the site. By creating a new visual language for the business, based on a flexible but precise blueprint of vertical and diagonal lines, our attention to detail reflected Laing O'Rourke's own pursuit for excellence. Geo-location technology was introduced to identify the location of site visitors and deliver specific and appropriate content.

What was achieved
We delivered a website that reflected the ambition of Laing O'Rourke, clearly demonstrating how it pursues excellence in engineering, both now and in the future.

"Our objective was to arrive at a design that was clean, easy to navigate and used strong visual imagery to communicate our Engineering Enterprise ambitions to a range of audiences and stakeholders. Radley Yeldar was able to deliver on that ambition. It gives us a solid base on which to build our communications and online engagement plans moving forward."

Philip Pashley, Head of Corporate Communications, Laing O'Rourke

The results speak for themselves. The page views of the new site are up by over 50% and the average time people are spending on the site is over 30% longer.

www.laingorourke.com

Our new website for Laing O'Rourke shown on an iPad Screen

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