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Brit Insurance's
website provides clear
messaging, strong
visual impact and a
dual navigation system
to allow easy access for
different audiences.
The challenge
Brit Insurance, the international insurance and
re-insurance specialist, needed an internet marketing strategy to
promote its business better online and to move away from a website
that hadn't been updated for over five years since the late 90's
and was stuck on a dated and complicated technology platform.
The solution
We developed a new website look and feel, sympathetic to
the company corporate branding, but pushing to a new level online
and bringing Brit Insurance up-to-date into the 21st Century. We
presented Brit Insurance with options for off the shelf CMS
platforms that would allow it to control content updates entirely
in-house. We also provided a fast reliable cloud style hosting
service. Our discovery and strategy phase included all stakeholders
from the CEO down, and at each further phase of the project Brit
Insurance consulted steering groups to ensure all parties were
fully informed on decisions and progress.
Our work
- Full .com design and build
- New brand look and feel
- Bringing 'protection for business to life'
- Built in Sitecore templates
- Separate Broker and Investor section
- Clear navigational structure
- Use of plain English
- Focused on relationships, people, quality and value