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A rebrand for
investment manager
Hermes articulates the
idea of 'solid brilliance'
which draws on the
unique strength of
their heritage, as well as
communicating their
new strategic direction.
The challenge
Hermes is an independent multi-specialist asset manager. They
needed a new brand that would accurately reflect their new business
strategy and structure and that would allow each of their
specialist teams to maintain their brand equity.
The solution
The new visual identity is designed to express the idea of 'solid
brilliance', a company that is both innovative and insightful,
pragmatic and robust. The identity also allows flexibility for the
specialist teams, enabling them to create their own individual look
and feel within the overall Hermes brand framework. The brand
guidelines were created as a straightforward introduction of the
new business structure and visual identity system.
Our work
- Brand positioning and messaging
- Brand identity
- Brand guidelines
- Internal brand engagement