Portfolio and applications

  • Tailor your portfolio to the types of companies you want to work for. Don’t apply to a digital agency with only examples or print work, or visa-versa.
  • Don’t make your portfolio or cover letter generic, or send it to the first email address you find (e.g hello@ry.com) – spend some time making it personal.
  • Don’t drop your standards. And don’t give up. If you don’t get the job at the first place you applied to, keep going.
  • Make sure all your projects tell a good story and show narrative.
  • If you’re unsure about a piece of work in your portfolio and don’t feel like you can talk about it, don’t put it in. You need to be confident about all of your work.
  • Make sure you’ve shown that you’ve done some research on the company you’ve applied for. It shows you really care about the company and want to work there.
  • Show your working and not just the end result. We like to see how you got there and your ideas.
  • Be yourself and don’t try to behave in a way you think you should to get the job. We are all different and different is good.


When you're in the studio

  • Be honest. If you’re stuck for time on a piece of work and you don’t think you’ll get it done for the deadline, let someone know and don’t struggle on your own – someone will be able to help.
  • Seek feedback. Every piece of it adds a little extra to your idea.
  • Get to understand what people outside the creative floor do and make sure people know who you are.
  • Learn how to work well in a team. A lot of uni/college is working by yourself, and you’ll find you work on your own very little in the creative world.
  • Get yourself around the studio/office and meet as many people as you can (making tea or hot drinks is good for this as you'll chat to people not necessarily in your team).
  • Work hard. It’s competitive out there.
  • Don’t be afraid to ask questions.

How to solve the brief and stay creative  

  • Don’t think about solving the problem/brief without finding an insight first.
  • Experiment and find inspiration. Generate lots of ideas.
  • Get all of your ideas out of your head and onto paper, even if sometimes you don’t think they are that great. That way, you can work rationally through your ideas and connect them together to form new ones.
  • Don’t think about the detail (colour/typefaces etc) until you have a solid idea.
  • Use boards. Get stuff printed and stick it up.
  • Read the brief twice. Measure twice. Cut once.
  • Be original.
  • Keep at it.
  • Question everything.
  • Ask to be involved or sit in on client meetings.
  • Always start with a notepad.
  • Focus on the details (big ideas/tiny details)