It’s no secret that a great purpose helps businesses to recruit and retain the best people. Purpose energises employees and empowers them to achieve amazing things. It gives their careers genuine meaning and weight. Purpose helps people understand the greater value of the business, and how important their individual roles are.
“Purpose should have a key role within organisations to galvanise everybody to perform better and feel more invested in their work. It helps us to understand why we're here, and how the business plays a role in broader society.”
Alice Tendler, Group Head of Brand Marketing and Communications, BT Group
Attracting and keeping the finest talent is always tough. More and more, people of all ages want to join businesses they believe in. They’re also generally sceptical about industry claims. If they suspect that purpose is only a recruitment ploy, they won’t stick around.
“For anyone, if you want to feel good about working for a company, it’s very much about aligning your personal beliefs and deep convictions with the purpose of the company you are working for.”
Stephan Feldhaus, Head of Group Communications, Roche
With the right purpose, recruitment becomes much easier. Purpose lets organisations create a strong and compelling narrative around who they are and what they do. It makes them sound like enjoyable and inspiring places to work.
After all, nobody is being forced to join your business, and they’re free to leave whenever they like. Your people could just as easily choose to go somewhere else. But by giving them a purpose they truly believe in, you’ll inspire them to fulfil their full potential with you. Which is good news for your talent, your clients – and your results.