Beginning to think that purpose is just another buzzword? Then it’s time to think again. Here you’ll discover what real purpose is, how it can be nurtured, and the benefits it offers your business. 

You’ll hear from 12 business leaders who have championed purpose in their own organisations. They’ll give you a unique, insiders’ perspective on how purpose can transform your business.

In their own words, they’ll share the challenges they faced, and the results they’ve achieved. Along the way, they’ll dispel the myths that have built up around purpose.

Meet the 12 experts from BT, Philips Lighting, Syngenta, SAP, ING, Pearson, Roche, AstraZeneca, Deloitte and RB who shared their unique perspectives.



The Purpose Myths