Fit for purpose index 2016 / Banks Basic Materials Consumer goods Financial services Healthcare Industrials Oil & Gas Retails Real Estates Support Services Tech, Media & Telecomms Utilities

No.

Brand

Sector

Score

Purpose

01.

Unilever

Consumer goods

89.3%

06.

Pearson

Tech, Media & Telecomms

77.8%

07.

Reckitt Benckiser

Consumer goods

77.3%

08.

Nestle

Consumer goods

75.6%

11.

Syngenta

Basic materials

70.4%

12.

BT Group

Tech, Media & Telecomms

70.0%

16.

BASF

Basic materials

69.3%

17.

Deloitte

Support Services

68.6%

18.

Danone Group

Consumer goods

68.3%

19.

Honda

Consumer goods

67.6%

20.

SAP

Tech, Media & Telecomms

67.1%

26.

ABinBev

Consumer goods

65.7%

28.

Nike

Consumer goods

65.2%

31.

Lego Group

Consumer goods

63.7%

32.

Johnson and Jonhson

Consumer goods

63.6%

33.

PepsiCo

Consumer goods

63.5%

36.

Aviva

Financial services

63.2%

40.

EY

Support Services

61.4%

41.

Heineken

Consumer goods

61.0%

43.

HP

Tech, Media & Telecomms

60.5%

44.

Kering

Consumer goods

60.3%

45.

Microsoft

Tech, Media & Telecomms

60.2%

48.

AXA

Financial services

59.8%

49.

Intel

Tech, Media & Telecomms

58.7%

51.

Vodafone

Tech, Media & Telecomms

58.4%

52.

Coca-Cola

Consumer goods

57.7%

54.

3M

Tech, Media & Telecomms

56.8%

55.

AkzoNobel

Basic materials

56.5%

56.

L'Oreal

Consumer goods

56.4%

63.

Cisco

Tech, Media & Telecomms

55.5%

64.

SKY

Tech, Media & Telecomms

55.3%

65.

Qualcomm

Tech, Media & Telecomms

54.8%

67.

Toyota Corporation

Consumer goods

53.8%

68.

BMW Group

Consumer goods

53.6%

72.

Google

Tech, Media & Telecomms

52.6%

73.

Mastercard

Financial services

52.5%

74.

P and G

Consumer goods

51.6%

75.

Anglo American

Basic materials

51.5%

76.

Renault

Consumer goods

51.3%

79.

Philip Morris International

Consumer goods

49.7%

81.

IBM

Tech, Media & Telecomms

49.5%

83.

Vivendi

Tech, Media & Telecomms

49.3%

85.

Telefonica

Tech, Media & Telecomms

48.6%

86.

SABMiller

Consumer goods

48.3%

89.

Inditex

Consumer goods

46.7%

92.

Macdonalds

Consumer goods

45.8%

93.

Experian

Support services

45.7%

94.

Aegon

Financial services

45.6%

95.

Facebook

Tech, Media & Telecomms

45.1%

96.

Sony

Tech, Media & Telecomms

44.7%

97.

LVMH

Consumer goods

44.5%

98.

Walt Disney Corporation

Tech, Media & Telecomms

43.7%

99.

ATT

Tech, Media & Telecomms

43.4%

100.

Unibail-Rodamco

Real Estate

43.0%