Our 2016 Fit For Purpose Index shows that the strongest purposeful brands spanning all industries are embracing collective thinking. See how.

2016’s Most Fit For Purpose Brands: / Banks Basic Materials Consumer goods Financial services Healthcare Industrials Oil & Gas Retails Real Estates Support Services Tech, Media & Telecomms Utilities

No.

Brand

Sector

Score

Purpose

01.

Unilever

Consumer goods

89.3%

06.

Pearson

Tech, Media & Telecomms

77.8%

07.

Reckitt Benckiser

Consumer goods

77.3%

08.

Nestle

Consumer goods

75.6%

11.

Syngenta

Basic materials

70.4%

12.

BT Group

Tech, Media & Telecomms

70.0%