Behind every effective brand is an authentic, purposeful and relevant core idea. Yet defining that idea is only the first step. The real challenge is to ensure that every encounter a person has with the brand, every experience, reinforces the story you want to tell.
Organisations face bigger challenges than ever before. The balance of power has changed, and today, a brand’s reputation can be enhanced or damaged in minutes. At RY we create brands that engage with and earn audiences’ trust. We help clients translate insights into compelling stories and identities that allow them to develop meaningful experiences. Because it is brands that actively build experiences and engage in conversations that will create affinity, earn trust and, ultimately, strengthen their reputation.
Here is a selection of reports and thought leadership papers which demonstrate some of our thinking. Feel free to request a copy to read at your leisure.
Explore everything from our methodology to the live #RYPurpose discussion.October 2015: Fit for Purpose
The companies included in the index are the result of an analysis of external communications from the top 170 companies of the Financial Times 500 combined with the FTSE Eurofirst 100 share index.Register for download (PDF, 5.0mb)
In this paper we share our thinking on how brands can create meaningful experiences, based on a clear sense of purpose that make a positive difference to their most important audiences.Register for download (PDF, 5.0mb)
In this paper we explore the impact of technology and the information age on the power balance between brand and consumer. We look at how brands need to adapt, to earn affinity and trust with their audiences to build a credible and authentic reputation.Register for download (PDF, 261kb)
Want to know more? Perhaps you'd like more success with your strategy, identity, culture, performance or communications. Or maybe there's some other challenge you need to rise to. If so, please get in touch.