We’ve been GSK’s lead agency partner for their .com for a number of years and we are very proud that GSK’s newly-relaunched website propelled to number one on Bowen Craggs’ Index 2018. This index is well-known in the industry for its rigorous and detailed analysis of large web estates.
Getting to the top has been high up on GSK’s digital agenda for a while and we have been in the top 10 for many years, but how did we make it from no. 5 to no. 1 in just a year?
Bowen Craggs recognised that the site is “a product of restless revision and perfecting” and they couldn’t be closer to the truth.
Last year, we shifted the focus much more on user and audience needs. In particular we focused on improving the careers section with jobseekers being the sites largest audience.