Gloomy polar bears, trees cradled in outstretched hands, an endless rotation of windmills... when it comes to sustainability, the communications industry has a lot to answer for.

Over the last six months, we’ve looked at how sustainability is communicated – and how it should be. We spoke to psychologists, semioticians and industry experts. We reviewed academic literature. We examined the communications landscape. And we’ve come up with 10 principles that can help you visualise sustainability better and make people want to engage with the world differently.

We spoke at Sustainable Brands #SB17Copenhagen on this topic. If you'd like a copy of the research, please email

Back to top