The Creative Review Annual showcases the very best in creativity – producing content that informs and stimulates debate within the creative industries from the past 12 months. 

We are delighted to announce that our brand identity work for TEDxLondon was recognised in the prestigious 2017 annual.


Following a successful partnership in 2014 – with our award-winning work for TEDxHousesofParliament – we were asked to create a visual identity for the 2016 TEDxLondon event, being held at the Science Museum. The theme was ingenuity. The speakers were some of the greatest thinkers and innovators of our time including Professor Stephen Hawking, comedian Al Murray and Multi-harpist Ruth Wall amongst others.


We developed a single-minded idea that combined ingenuity, science and talking. Our insight? ‘Matter’. In science, ‘matter’ is ‘stuff’ (‘dark matter’, ‘grey matter’, for example). In life, a ‘matter’ is a ‘topic’ (‘a matter of importance’, ‘a grave matter’). We worked this insight into a simple, clever, flexible campaign: A matter of ingenuity.


“I am delighted to have Radley Yeldar generously supporting TEDxLondon in such a crucial role. Their creative vision for the event is integral to the success of what we are trying to achieve.” Says Tom O’Leary, Director of TEDxLondon 2017.


View the TEDxLondon ‘Matter of Ingenuity’ Case Study here. 

Read the full feature in the Creative Review 2017 Annual here.


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