On Tuesday, TEDxLondon introduced its first event of the year, again supported by their long standing creative partner Radely Yeldar, the London-based brand communications agency.
“I am delighted to have Radley Yeldar generously supporting TEDxLondon in such a crucial role. Their creative vision for the event is integral to the success of what we are trying to achieve.” Says Tom O’Leary, Director of TEDxLondon 2017.
Feeding the City looked at how we will continue to feed the growing population of city dwellers - 6 in 10 people are expected to be living in cities by 2050. An inspiring line up of speakers shared their perspective on the subject, including food writer, chef and Masterchef winner Tim Anderson, Martin Caraher, Professor of Food and Health Policy at the University of London, Claire Hubbard from GrowUp Urban Farms in the heart of London and founder of KERB food market Petra Barran. Catherine and Gavin Hanly – the team behind Hot Dinners – also took attendees on a tour through the transformation in London’s eating scene over the last five years.
Food is the lifeblood of London. With its diverse cultural influences, it is the literal and figurative fuel that keeps us inspired, engaged and excited by the city. So, in this campaign, Radley Yeldar took this idea literally, exploring the anatomy of the city through a supergraphic that depicts London’s Lifeblood. Visuals are structured on a map of London, and type is plotted on key foodie areas that have shaped the city – from Bread Street to Honey Lane, Saffron Hill to Poultry.
The result was an integrated campaign identity that TEDxLondon could roll out at the event and amplify across their social channels
“We’re delighted to partner with TEDxLondon for another brilliant event. As ever, with TEDxLondon, Feeding the City is a big, intriguing, thought-provoking subject and we’ve loved working with their inspiring team. As an agency, we exist to inspire change – and who does that better than TED?” says Nick May, Designer at RY
This successful partnership was established in 2014 – with RY's award-winning work for TEDx HousesofParliament. Then, last year, RY created a multi-award winning identity for the 2016 TEDxLondon talks at the Science Museum.