Our ‘How Does It Stack Up?’ Study this year reveals new challenges ahead for reporters and shortcomings in the FTSE 100 sample. In light of the Financial Reporting Council (FRC)’s annual letter to finance directors and audit committee chairs, which outlined the areas of company reports that require improvement, reporters will need to address these weaknesses in order to reclaim top positions in the ranking.
Companies that scored highly took these areas into account, focusing on key elements of their report that needed improvement.
LandSec has been recognised as the best reporter in the FTSE100 this year for the third time in 12 years of the research. This is owing to improved communication of its key resources and relationships, a weakness for many reporters, which propelled it to the top spot.
New entrants to the ranking include Coca-Cola HBC, Mondi, Taylor Wimpey and United Utilities Group. Vodafone has drastically improved its previous ranking of 37 to two, thanks to much improved resource and relationship coverage and risk narrative.
The Top 10 2017 ‘How Does It Stack Up?’ ranking:
- Land Sec
- Provident Financial Group
- Taylor Wimpey
- United Utilities
- Coca-Cola Hellenic
*Based on FTSE 100 constituents as of 31st May 2017
“A good report should identify the key material resources and relationships they need to manage to successfully operate. This should then inform the structure of the reports narrative. There are signs that some reporters are seeing the benefits of a fresh approach to how they report, but there are many who are adding layer-upon-layer of extra information on top of existing formats which is hindering clear communication.” Brett Simnett, Director of Investor Engagement at RY
The ‘How Does It Stack Up’ research uses 15 criteria to assess annual reports, which are grouped into four categories: understanding the business and context, explaining and measuring performance, business sustainability and effective storytelling. Crucially, Radley Yeldar uses its experience as a design consultancy to widen the focus away from just pure compliance, instead judging the quality, depth, transparency and coherence of the content and how easily it’s accessed.
The ‘How Does it Stack Up?’ research is a practical tool created 12 years ago by RY to promote best practice and give all companies access to thinking that could establish or keep them at the forefront of reporting. It seeks to assist in successfully engaging key stakeholders from shareholders, employees and community organisations to the media and customer.
For all press enquiries, including requests for interviews with the team and a media pack please contact Georgia Carmichael here.