The Drum: What was your experience of working in advertising?
Mr Bingo: All clients were different: some treated me really well, some people let me do exactly what I wanted. Some made me draw things I didn't want to draw that I thought were rubbish, and some came to me and briefed me to do things when they should have gone to someone else, which I thought that was lazy of them and stupid.
If a client would come to me with a brief and say: 'We want this', I would think of what I wanted to draw – not really caring that much about what the client wanted – and then persuade them that's what they needed.
My aim with every single commercial job I did was to keep a client happy but also make a really nice piece of work that could stand alone as a nice illustration that people would find funny on the internet. So even though the original illustration would have been some advertising or branding, I liked doing pictures that I knew would just work on their own when you took the context away.
The thing is, advertising pays you lots of money and when you have money you can afford to do things like living in houses and eating food.
In the end, I ended up getting this reputation for doing edgy work so clients used to come to me and say: 'Can you do something edgy? We want our brand to be cool and edgy.' And I’d say: 'Cool, what about this?' and they’d go 'Oh no, that’s way too edgy!'