Sustainability has an image problem. Things have improved over the years, but it still looks bad most of the time. This isn’t just a question of taste; it is having real impacts on how engaging sustainability communications are. In research drawing on psychology, semiotics, economics and the insight of both academic and industry experts, we have identified fundamental issues with how sustainability is communicated.
The visuals that accompany most sustainability communications are not engaging for the majority of audiences. It’s limiting the effectiveness of business and NGO communications around sustainability issues, reducing brand distinctiveness, and may even be holding back the progress of sustainable lifestyles.
In our thought leadership, we explore both these issues, the causes behind them, and share 10 simple principles you can use to make your sustainability communications better.