Having an inspiring purpose statement that works for your business is absolutely critical – but it’s only half the battle. Our Fit For Purpose index shows that, though 83% of brands have a purpose, only 36% are fit enough to put it into action. In a world riddled with lots of talk and little action, it’s critical that brands authentically embed purpose in everything that they do. Watch experts from SAP, SKINS, TOMS, Unilever, The Science Museum and Makerble talk about how they make purpose work at a practical level.
We can help you embed purpose inside your organisation and out. Click here to learn more about how to walk the talk.