You don’t need to be an expert to do a good job. But it would make it easier.
You can be the best thinker and designer in the world, but if you don’t understand the ins and outs of airlines – what’s possible, what’s legal, what’s necessary – then you’ll trip up. We were up against agencies who consider airlines part of the day job. Had we known what they knew, our job would have been much faster and easier.
It’s not where you’ve come from, it’s what you do now
Thirty years ago, we started life as a reporting agency. Today, we’re still creating world-class reports. But we’re also working on airline brands, international campaigns to get people to search for the Loch Ness Monster, award-winning identities for TEDxLondon and branding to help the Mayor make London more sustainable. It doesn’t matter what you’ve done before. It’s what you do now that counts. You can do anything if you want it badly enough. Now we’ve done one airline pitch, we’ll smash the next one. And the one after that.