The case for purpose

Slowing sales, a lack of differentiation, pressure from investors, ambivalent employees, the war for talent… brands today are grappling with a host issues from every stakeholder. But in these volatile times, articulating a clear and compelling purpose can help you connect with everyone that matters to your business. And our Fit For Purpose research shows that the world’s most purpose-driven organisations embed purpose in their communications, behaviour and performance. Watch purpose experts from Unilever, TOMS, The Science Museum, SKINS, SAP, London Business School and Makerble explain the value of purpose in their world.

 At RY, we’re experts in bringing your purpose to life for every audience that matters to you. Click here to find out more about how we put purpose into practice.



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