The pursuit of purpose can be lofty business, particularly when brands try to go it alone. But the secret to being purposeful is to share the burden with likeminded partners. In fact, our research shows that 70% of the top 20 purposeful brands have a commitment to collaboration; they are all reaping the benefits of collective thinking. Watch experts from Makerble, Unilever, and TOMS talk about how collaborating has helped them become more purposeful.

 

Interested in learning more about how collective thinking can help you live up to your purpose? Click here to find out how we can help.

 

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