Media screens are everywhere. From bespoke installations to large outdoor displays, we’re seeing a significant increase in their presence in every day life and a multitude of new ways to use moving image.
However, they can run the risk of adding to the clutter of already busy locations rather than serve their purpose; which is to engage audiences. They’re also often situated in places where people are on the move, or not looking for them.
So when using screens, the content we create needs to stand out, grab attention and ultimately reward people for the time they spend with us. Here are some of our favourite examples of screens used in ways that are eye-catching, witty, relevant, unexpected or just good fun: