At RY we value new talent. Danni's portfolio won us over, so we offered her an internship at RY. She graduated from Duncan of Jordanstone College of Art & Design with BDes Graphic Design with First Class Honours.

What songs are included on the soundtrack to your life?

I don’t have particular songs, but I do have a bunch of bands/artists that I love. They’re pretty obscure and a bit weird, but here goes… Defeater, Alcoa and Tigers Jaw, amongst others.

Why Radley Yeldar?

I knew of RY before moving to London, and it seemed like a good place to work. It’s a friendly, busy studio, right in the middle of Shoreditch – a great location for your first job in London.

Project: Crush – cold pressed juice

What is something you learned in the last week?

That I don’t like celery… Not design related, but I did learn it at work!

If you could choose anyone, who would you pick as your mentor?

It would be pretty cool to have someone like Paula Scher as a mentor. She’s achieved so much in her career and was the first female principal at Pentagram, which is amazing. I saw her give a talk a few years ago about her career and life, and even the way she talks is inspiring. She’s simply an incredible designer, artist, and woman.

Any highlights from your time here so far?

Seeing all my design work for the Muscular Sustainability event come together. There were so many different pieces of digital design and printed materials that it was nice to see them all working together on the day. The event was a success, and the designs got positive feedback.

Project: Crush – cold pressed juice

What's your favourite piece of work that you did as a student and why?

I really love my Space Shuttle publication for ISTD. It got awarded a ‘pass’ which gained me a membership to ISTD (International Society of Typographic Designers) It documents the many milestones throughout the Shuttle’s history. The size of the publication is the total length and wingspan of a Space Shuttle orbiter at a scale of 1:100. I chose to use Futura as the typeface, as it was the first typeface ‘in space’, used on the Lunar Plaques left on the moon during the Apollo missions. I love typography, layouts, and space, so it was a really enjoyable piece to work on (although I would go back and neaten up some of the line endings now if I could!)

Project: ISTD Milestones – The Space Shuttle

In your view, how important are internships?

Very important! The design world is quite different from the comfort of University, and there’s so much more to learn. You also don’t have to worry about not knowing everything, as everyone knows you’re here to learn. I’m constantly asking the team how to do things I’m yet to figure out.

Back to top