Sustainable Brands is home to the premier global community of brand leaders who are tapping environmental and social purpose to drive innovation and deliver new business and brand value.

We are so pleased to be able to join the Sustainable Brands​ community​ for another year to speak on: The good life: A new visual language for sustainability.
 
If brands are to redefine “the good life”, and make it attractive for businesses and consumers, it needs to be visually compelling. 
Brands need a way of representing and illustrating sustainability issues and sustainable lifestyles without falling back on tired, lack-lustre clichés that don’t resonate. In this workshop, attendees will explore the visual language their brand uses to depict sustainability and “the good life”, using research-based principles developed by Radley Yeldar.
Our research
We are conducting quantitative and qualitative research on the visual language of sustainability to uncover a better way of communicating sustainability through photography and graphic design. The insights from this research will inform a playbook of ‘how to’ principles that anyone can use to create engaging communications around sustainability themes.
 
Benefits for the audience
This session will help attendees better visualise and articulate sustainability in their campaigns, reports and other communications.

As a sponsor of SB'17 Copenhagen, we have the ability to extend a registration discount to our clients and network.

Our network discount code is: nw-cph17-SPEAK

Can’t make Sustainable Brands? Feel free to contact us to discuss any specific challenges and one of our consultants will be in touch shortly‪

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