Wednesday, 21st September

Thursday, 22nd September


The Hoxton, 81 Great Eastern St, London EC2A 3HU

On September 21st we launched RY's Fit for Purpose Index 2016. To celebrate the world’s leading brands with purpose, we hosted two ‘Do Purpose’ breakfasts.


As part of the Fit For Purpose Index 2016 launch - we discussed what purpose is, where to start and how to turn words into action. During these intimate sessions at the Hoxton Hotel in Shoreditch, our inspiring speakers shared their experiences and tools to help brands figure out how to become a brand with purpose. 

Day 1 

Want purpose? How to get started 

To kick things off speakers helped attendees figure out whether purpose was right for their brand, what makes a good purpose and how to find it. They also reflected on how they’ve done it and why it’s worth getting it right.

Day 2

Got Purpose? Make it work

Inspirational ideas were shared on day two, including how to bring whole companies on the purpose journey, from Marketing to Sustainability to HR. Attendee's discovered first-hand from organisations how they've turned purpose into action – and how they are living it day in and day out. 

Speakers included: 

  • Rebecca Sinclair, VP Brand for Pearson
  • Anna Koklanakis, Senior Global Brand Manager for Sustainability, Unilever
  • James Pearson, Managing Director for UK & Ireland, Danone
  • Tom O'Leary, Director of Learning, Science Museum
  • Julie Barrier, Vice President Purpose-Driven Marketing, SAP
  • Jamie Fuller, Executive Chairman, SKINS
  • David Pitt-Watson, Executive Fellow of Finance, London Business School
  • Helen Thompson, Managing Director EMEA BV, TOMS
  • Paulina Lezama, Head of Brand Strategy, RY


Visit the Fit For Purpose hub to download your copy and learn more about what happened on the day. 

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