Sally Smith
  • Sally Smith
  • Role: UX Consultant
  • Number of posts: 2

Often described as a jack of all trades, my specialisms are user experience and information architecture, both for websites and other digital devices such as mobile. I'm also experienced in digital copywriting, SEO and Google Analytics skills - hence being Jack. My extra-curricular activities include jive dancing, hiking, scrambling, swimming, conquering mountains and meditation.

Posts by Sally Smith

Copywriting and interface design: five unifying principles

Sally Smith – Posted by Sally Smith on 18 April 2012

Ever noticed the similarities between a copywriter approaching an article and a UX laying out an interface?

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Mobile's effect on Google analytics engagement statistics

Sally Smith – Posted by Sally Smith on 26 January 2012

I spend a lot of time with my nose in Google Analytics looking at stats for corporate clients and I’m starting to notice a trend emerging. Namely two key engagement statistics – time spent on site and pages viewed per visit – have decreased over the past few years.

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Alcoholic Beverages, Assurance, BBC, Birmingham, Brand, Branding, copywriting, Digital Media, Employee engagement, Ethics, Football, FTSE100, Glory FC, Google analytics, interface design, Luxury Brands, Mobile, Occupy London, Reputation, Shared value, Social, Social Media, Storytelling, Storytellng, Sustainability, Sustainability reporting, user experience, websites, What's the story

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