Stories posted in January 2012

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Mobile's effect on Google analytics engagement statistics

Sally Smith – Posted by Sally Smith on 26 January 2012

I spend a lot of time with my nose in Google Analytics looking at stats for corporate clients and I’m starting to notice a trend emerging. Namely two key engagement statistics – time spent on site and pages viewed per visit – have decreased over the past few years.

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Short but tweet

Jim Bodoh – Posted by Jim Bodoh on 26 January 2012
Freddy the dog

Shaggy dog stories certainly have their place – normally in a cosy pub on a long winter’s night. But there’s rarely a captive audience in the world of corporate storytelling, and certainly not one with the patience to wait forever for the punchline to arrive.

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Celebrity brands and collateral damage

Martin Skeet – Posted by Martin Skeet on 19 January 2012

For five decades the BBC has had enormous brand recognition, standing for quality, fairness and authority. Is that still the case?

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Outrageous pre-match chat

Christian Bates – Posted by Christian Bates on 13 January 2012

"It's Basketball only now Marc. I might just pick the ball up and slam-dunk it past Batesy."

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Alcoholic Beverages, Assurance, BBC, Birmingham, Brand, Branding, copywriting, Digital Media, Employee engagement, Ethics, Football, FTSE100, Glory FC, Google analytics, interface design, Luxury Brands, Mobile, Occupy London, Reputation, Shared value, Social, Social Media, Storytelling, Storytellng, Sustainability, Sustainability reporting, user experience, websites, What's the story

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