As businesses continue to take baby steps toward embracing social media, they’re discovering a demand for short stories.
As terms, are both ‘sustainability’ and ‘corporate responsibility’ ineffective at engaging mainstream audiences?
Age doesn’t come into it. Once you have your sights set on something, you can overcome most physical or mental barriers. Wise words from the manager of our football team, Glory FC.
I spend a lot of time with my nose in Google Analytics looking at stats for corporate clients and I’m starting to notice a trend emerging. Namely two key engagement statistics – time spent on site and pages viewed per visit – have decreased over the past few years.
Assurance, BBC, Birmingham, Brand, Branding, Digital Media, Employee engagement, Ethics, Football, FTSE100, Glory FC, Google analytics, Mobile, Occupy London, Reputation, Shared value, Social, Social Media, Storytelling, Sustainability, Sustainability reporting
16 February 2012 @RadleyYeldar
RT @SocialchangeHub: agree with @RadleyYeldar: #sustainability not an ideal term. But should we Reposition or Rebrand? http://t.co/UJnf ...
Isabel CollinsPassionate about music, family, comedy and helping people get closer together.
Christian BatesLife's not just about football, well not all the time.
Ben RichardsSustainability stories for all audiences
Daniel JonesYoungest member of the RY sustainability team - big music fan, avid gig-goer. Old head on young shoulders.
Jonny McCaigAvid Guardian reader and big thinker
Martin SkeetBrand consultant, a passion for employee engagement and moving image.
Oliver Dudok van HeelRaising awareness of the sustainability agenda.
Richard CoopeDigital, social media, moving image, Landrovers & dad stuff
Matt LyndonFormula one loving, curry eating, Brummie.
Jim BodohComplex brand thinker, interested in what makes us tick.
Sally SmithMusings on people, usability, content, psychology and hiking.