Is your annual report off-key? How to use KPIs to strike the right note.

According to How does it stack up?, Radley Yeldar's research into narrative reporting, 65% of FTSE 100 companies list and define their key performance indicators. It’s encouraging that the majority of reporters do this, but there is still work to be done

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The view from the top. Aligning reports to roles and responsibilities

The Corporate Governance Code clearly defines the roles and responsibilities of the Chairman and the CEO, with the Chairman responsible for the governance and culture of the Board and the CEO for execution of the strategy and day-to-day running of the company. With the introduction of the Strategic Report to UK reporting rules in 2014, there is a clear opportunity for annual reports to reflect these responsibilities in the structure and narrative.

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Joining the dots: making your report an easy read

Annual reports are often written by a number of contributors from different parts of the business. This can result in a report that feels like a series of separate disclosures. Some companies overcome this problem by considering the flow of the document and using links to make the report feel like a cohesive whole.

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A risky business: we find quality, not quantity counts in risk disclosure

Discussion of risks in annual reports has come on leaps and bounds in the past few years – with reporters striving to be clearer, more concise and more material in their risk reporting. With this in mind, we decided to look back at last year’s data from How does it stack up?, Radley Yeldar’s research into narrative reporting, and see if there are any trends at a sector level. Do certain sectors tend to have more principal risks than others? Do fewer key risks equal better reporting?

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  • Ellen Monaghan

    Ellen Monaghan
    Getting 'under the skin' of organisations to uncover gems that make them shine.

  • Ben Richards

    Ben Richards
    Sustainability stories for all audiences

  • Stephen Duncan

    Stephen Duncan
    Making work better

  • Daniel Jones

    Daniel Jones
    Youngest member of the RY sustainability team - big music fan, avid gig-goer. Old head on young shoulders.

  • Alexandra Sturdza

    Alexandra Sturdza
    Passionate about sustainability

  • David King

    David King
    Born midlander, adopted Brightonian - passionate marketeer.

  • Ola Podgorska

    Ola Podgorska
    Curious about people, things, and how they interact.

  • Mike Oliver

    Mike Oliver
    Helping organisations of all shapes and sizes capitalise on what makes them truly special.

  • Jonny McCaig

    Jonny McCaig
    Avid Guardian reader and big thinker

  • Richard Coope

    Richard Coope
    Digital, social media, moving image, Landrovers & dad stuff

  • Sally Smith

    Sally Smith
    Musings on people, usability, content, psychology and hiking.

  • Paulina Lezama

    Paulina Lezama
    If I'm not figuring out what makes brands tick, I'll be messing about on a river

  • Maharaj Varatharajah

    Maharaj Varatharajah
    People watcher. Noticing the noticing.

  • Michela

    Michela Graci
    Love making sense of what companies stand for and helping them to deliver on that at every touch point.

  • Julia

    Julia Scanlon
    I am particular about quality of content and its delivery.

  • Matt Gibbs

    Matt Gibbs
    Bringing fresh thinking to brand and sustainability comms

  • Sean Bride

    Sean Bride
    Helping companies communicate with their investors.

  • Lucy Dixon
    Helping to bring corporate reporting to life.

  • Brett Simnett
    Helping Company's tell complex stories, simply

  • Alina Stavarache
    Fair research, sensible analysis