Remember, remember…

This week we say goodbye to the brand that defined the mobile phone, Nokia. Paulina Lezama shares her thought on the passing of this icon.

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Beyond the B2B vs B2C divide: How emotive communications drives brand affinity

As marketers we thrive on models and frameworks to explain what we do and what happens in the world around us to our clients and colleagues. We use them to explain complex processes, visualize tried and tested modes of operations or to hedge and focus our thinking and grasp of a situation or business problem.

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Where do diversifying brands draw the line?

To stretch your brand into new industries makes sense as a next step for growth…doesn't it?

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When audiences allow you to be part of their lives...

With an outstanding 12.29 million viewers the BBC's Great British Bake-Off (#GBBO) has earned the right to crown itself as the show to beat in UK broadcasting

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Some of our contributors

  • Ellen Monaghan

    Ellen Monaghan
    Getting 'under the skin' of organisations to uncover gems that make them shine.

  • Ben Richards

    Ben Richards
    Sustainability stories for all audiences

  • Stephen Duncan

    Stephen Duncan
    Making work better

  • Daniel Jones

    Daniel Jones
    Youngest member of the RY sustainability team - big music fan, avid gig-goer. Old head on young shoulders.

  • Alexandra Sturdza

    Alexandra Sturdza
    Passionate about sustainability

  • David King

    David King
    Born midlander, adopted Brightonian - passionate marketeer.

  • Ola Podgorska

    Ola Podgorska
    Obsessed by all things social... and dinosaurs.

  • Mike Oliver

    Mike Oliver
    Helping organisations of all shapes and sizes capitalise on what makes them truly special.

  • Jonny McCaig

    Jonny McCaig
    Avid Guardian reader and big thinker

  • Richard Coope

    Richard Coope
    Digital, social media, moving image, Landrovers & dad stuff

  • Jim Bodoh

    Jim Bodoh
    Complex brand thinker, interested in what makes us tick.

  • Sally Smith

    Sally Smith
    Musings on people, usability, content, psychology and hiking.

  • Darryl Mead

    Darryl Mead
    Passionate about disco, and helping companies communicate

  • Vas

    Vasileios Fasoulas
    Technology and whisky connoisseur

  • Isabel Collins

    Isabel Collins
    Passionate about music, family, comedy and helping people get closer together.

  • Paulina Lezama

    Paulina Lezama
    If I'm not figuring out what makes brands tick, I'll be messing about on a river

  • Maharaj Varatharajah

    Maharaj Varatharajah
    People watcher. Noticing the noticing.